Our professionals have specialized studies in competition and intellectual property law. In addition, members of our team have served as officers at the Peruvian competition and intellectual property agency, the telecommunications regulatory agency (OSIPTEL), the United Nations Conference on Trade and Development (UNCTAD), the World Bank (WB), the World Intellectual Property Organization (WIPO) and the Andean Court of Justice. We are actively involved in providing legal opinions to national and international corporations, as well as governmental and non-governmental organizations. We also are actively involved litigating in the most important antitrust (including leniency and compliance programs), unfair competition, bureaucratic barriers, dumping and subsidies cases in Peru and the Andean Community. Our practice also involves regulatory, advertising and marketing law, consumer protection, data privacy and life sciences. Finally, we have a strong practice in all fields of Intellectual Property law. At the academic level, our team have not only strong academic credentials, which include Master´s degrees in Peru, the United States and Europe, and are professors and lectures at Peruvian most prestigious universities such as the Pontificia Universidad Católica del Perú (PUCP), the Universidad Nacional de San Marcos (UNMSM) and the Universidad del Pacífico (UP).
Luis Diez Canseco Núñez
Lawyer Degree by the Pontifica Universidad Católica del Perú (PUCP). Holds a Master of Laws Degree in Comparative Law awarded by the George Washington University Law School. Has been a Fulbright and Hubert H. Humphrey Scholarship. Dean of the Law School of the Universidad Tecnológica del Perú (UTP). Professor at the PUCP, the Universidad Nacional Mayor de San Marcos (UNMSM), the Universidad del Pacífico (UP) and the Universidad Peruana de Ciencias Aplicadas (UPC), Graduate and Law Schools. Until 2016 served as Judge and later President of the Andean Court of Justice, was International Officer at the World Intellectual Property Organization (WIPO), the United Nations Conference for Trade and Development (UNCTAD). Also was General Coordinator in the Program for the Promotion of Competitiveness of the World Bank at the Office of the Peruvian Prime Minister, Member of the Competition Tribunal (INDECOPI) and Member of Collegiate Body of the Peruvian telecommunications agency. He was Partner and Head of the Competition Law, Consumer Protection and Data Privacy Department in Muñiz,Law Firm as well as associate lawyer at Alayza Consultores and Estudio Duany & Kresalja.
Robert Venero Peralta
Lawyer Degree by the Pontificia Universidad Católica del Perú (PUCP). Has Master´s studies in Public Utilities, Regulation and Infrastructure Management from the Universidad del Pacífico (UP). Professor at the UP Graduate School. Professor at the Universidad Nacional Mayor de San Marcos (UNMSM) and the Universidad Científica del Sur law schools. He was Legal Coordinator at the Competition Tribunal (INDECOPI) and Senior Lawyer at the Dumping and Subsidies Commission (INDECOPI). He also was Senior Associate of the Competition Law, Consumer Protection and Data Privacy Department in Muñiz Law Firm, and worked at Priori & Carrillo Abogados and the Regulation Area of Telefónica Móviles. He awarded with a internship program at the Brazilian competition agency, the Administrative Council for Economic Defense (CADE)
José Gonzáles Cucho
Lawyer degree by the Pontificia Universidad Católica del Perú (PUCP). Holds a Master Degree in Economy and Consumer Protection Law awarded by the Universidad Castilla La Mancha, Spain, and a Master Degree in Regulation and Public Utilities awarded by the PUCP. Professor at the Universidad del Pacífico (UP) Graduate School, and at the PUCP and the Universidad Nacional Mayor de San Marcos (UNMSM) law school. He was a Senior Lawyer at the Competition Tribunal (INDECOPI), Legal Analyst at the Consumer Protection Tribunal (INDECOPI) and worded at the Collegiate Body of the Peruvian telecommunications agency (OSIPTEL). He was Associate Lawyer of the Competition Law, Consumer Protection and Data Privacy department at Muñiz Law Firm.
Daniel Schmerler Vainstein
Lawyer by Pontificia Universidad Católica del Perú, with master degree studies ended in Intellectual Property and Competition Law. Certificated as Director, with dual degree issued by High Direction Program of Universidad de Piura (Perú) and IESE Business School (New York, USA). Studied to the Harvard Environmental Energy Program (HEEP) that was held in Cambridge, Massachusetts – USA in the classrooms of Harvard Kennedy School, sponsored by Harvard University. Member and President of the Administrative Bankruptcy Court in INDECOPI, the Peruvian competition agency. Also President of the Full Courtroom of that court. Before that, he was member of the Insolvency Procedures Commission. He is member of INSOL (International association of specialized professionals in turnaround and insolvency). He was Chairman of the Board of Directors of OSINERGMIN (the Peruvian energy regulatory agency), and Member of the Collegiate Bodies of OSIPTEL (the Peruvian telecom regulatory agency). He has been Chairman of the International Confederation of Energy Regulators – ICER, and, before of that, was Chairman of the Iberoamerican Energy Regulators Association – ARIAE. Also he has been a Consultant for the Organization of American States. He has been university professor in Pontificia Universidad Católica del Perú and Universidad del Pacífico, an also speaker in important events in America, Africa, Asia and Europe.
Omar Alvarado Escobar
Mr. Alvarado holds a law degree from the Pontificia Universidad Catolica del Peru (PUCP) and a Master of Science in Regulation from the London School of Economics and Political Science (LSE). He also took postgraduate studies in Competition and Regulation at Universidad de Valladolid and Mergers, Acquisitions and Merger Control Law at Universidad de Lima, as well as participated in the course regarding public transportation infrastructure provided by the Peruvian regulatory agency (OSITRAN). He was Senior Associate in the department of Competition, Regulation and Intellectual Property from Miranda & Amado Abogados (from 2013 to 2022) and served in the Competition Chamber of INDECOPI as Legal Coordinator (from 2008 to 2013). He was international associate at Gomez-Pinzon Abogados, a Colombian law firm based in Bogota (2017), focusing his practice on intellectual property, competition, and data privacy matters. In the academic field he teaches the Advertising Law course at the Universidad Peruana de Ciencias Aplicadas (UPC) and he has been teaching assistant in Competition Law (Competencia 1), Unfair Competition and Advertising (Competencia 2), and Commercial Law practical course (Seminario de Integracion en Derecho Mercantil) at Pontificia Universidad Catolica del Peru (PUCP).
Roxana Arellano García
Law degree by Pontificia Universidad Católica del Perú (PUCP). Holds a Master’s Degree in Regulation and Management of Public Utilities awarded by Universidad del Pacífico. Postgraduate studies in Concessions and Infrastructure Law and Economic Administrative Law at Universidad Peruana de Ciencias Aplicadas (UPC). Took specialized studies on Compliance at CENTRUM (PUCP). Has developed a large part of her career at the Peruvian Competition Agency (Indecopi), where she used to be Technical Secretary in the Competition Chamber of Indecopi’s Tribunal (2013-2021). Previously, she was Legal Coordinator in the Competition Chamber and Senior Lawyer in the Competition Commission. Mrs. Arellano has been professor of competition law at Universidad Peruana de Ciencias Aplicadas and Escuela Nacional del Indecopi. Participated in an internship program at the Swiss Competition Agency (Commission de la Concurrence). Likewise, she participated in the Escuela Iberoamericana de la Competencia organized by the Comisión Nacional de la Competencia of Spain (currently, CNMC), as well as in several specialized trainings in competition law held by the Organization for Economic Cooperation and Development (OECD), among other international institutions.
Marta Fernández Pepper
Lawyer Degree by the Pontificia Universidad Católica del Perú (PUCP). She specializes in Intellectual Property issues - trademarks, patents, copyrights, and domain names- Life Sciences, Competition Law, Education Law, Telecommunications and Technology. She has more than 25 years of professional experience. She worked as a legal advisor to the Orion Credit Corporation of Grupo Carsa. She was principal partner and director of the Intellectual Property Life Sciences area of Muñiz, Olaya, Meléndez, Castro, Ono & Herrera Abogados (1996 to April 2023). She is past President of the Board of Directors of the Peruvian Association of Industrial Property and Copyright-APPI. Member of the Inter-American Association of Industrial Property -ASIPI. Recognized as Peruvian leading individual attorney in band 1 in Intellectual Property in Peru by Chambers and Partners, Hall of Fame by Legal 500, IP Star by Managing IP, Leaders League, and other important international rankings. Recurring speaker at universities and institutions on Intellectual Property issues. She has written in different specialized magazines. She is currently a partner and director of the Intellectual Property and Life Sciences area of Diez Canseco Abogados.
Danny Alcarraz Serna
Lawyer Degree by the Universidad Nacional Mayor de San Marcos. Has Master´s studies in Regulation from the Universidad Peruana de Ciencias Aplicadas (UPC). Also has completed postgraduated study programmes such as Public Private Partnerships in Public Utilities (UPC), Energy Law (PUCP) and Enviromental Law (UPC). Likewise, has taken different courses as Compliance and Competition Policy (Pontificia Universidad Católica de Chile), Competition Policy Tools (Pontificia Universidad Católica del Perú), Infrastructure Regulation (OSITRAN), Energy Law (OSINERGMIN) and Telecommunications Law (OSIPTEL). He has served as Technical Secretary of the Dispute Resolution and Competition Appeal Court at OSIPTEL and Senior Lawyer focused on antitrust, dumping, fair competition and consumer protection in different areas at INDECOPI. Previously, he was former Associate Attorney at Payet Rey Cauvi Law Firm and Legal Counsel at Tariffs Regulation Department of OSINERGMIN.
Carlos Beraún Mac Long
Law Degree from the National University of San Marcos. Master of Science (MSc) in Comparative Law, Economics and Finance at International University College of Turin (IUC), Italy. Postgraduate Diploma in Regulation and Competition from the University of Valladolid, Spain. Candidate for the Master's Degree in Intellectual Property and Competition Law at the Pontifical Catholic University of Peru. He has several postgraduate courses in Antitrust, organized by the Ceddet Foundation and the National Commission of Markets and Competition (CNMC) of Spain, as well as in the workshop “The Challenges of Regulation” organized by the University of the Pacifico and lectured by Robert Baldwin, from the London School of Economics & Political Science (LSE). He has been professor in Consumer Protection and Regulation of Public Utilities at the Faculty of Law of the University of San Martín de Porres. He has spent a large part of his career at the Peruvian Competition Agency (Indecopi) as Specialist and Executive at the Competition Chamber; Analyst in both the Consumer Protection Commission and the Chamber in Consumer Protection; and recently as a Legal Counsel in the National Direction of Investigation and Promotion of Competition, in the merger control division). Regarding his experience in private sector, he has been a Senior Associate at Diez Canseco Competition and IP and at Lazo & De Romaña, sponsoring administrative proceedings in competition matters as well as implementing regulatory compliance programs in antitrust, advertising, unfair competition and consumer law. His areas of expertise are Antitrust Law, Unfair Competition Law, Consumer Law, Dumping and Subsidies, Compliance Programs in Antitrust and Consumer Law.
Lawyer degree by the Pontificia Universidad Católica del Perú (PUCP). Specialization studies in Consumer Protection at the Universidad del Pacífico and in Competition Law at the ESAN University. Studies in the Master's Degree in Intellectual Property and Competition Law of the Pontificia Universidad Católica del Perú (PUCP). She has worked as assistant in the area of Intellectual Property, Consumer Protection and Competition at Estudio Fernández-Dávila & Bueno and has been Senior Associate in the area of Intellectual Property, Consumer Protection and Competition at Estudio Berninzon & Benavides Abogados and Estudio Rubio, Leguia, Normand.
Piero Cruzado Merino
Lawyer by the Universidad de Lima, specialized in Intellectual Property, Competition Law and Consumer Protection. Has been an Associate in the Intellectual Property and Competition Law Area of Casahierro Abogados. Has worked at the Technical Secretariat of the Specialized Chamber for Defense of Competition of the INDECOPI, Peruvian Institute for the Defense of Competition and the Protection of Intellectual Property (INDECOPI); thus having experience in both the public and private sectors. Has been a member of the Board of Directors of the Association ADV Editores.
Janny Lopez Acosta
Lawyer by the Universidad Inca Garcilaso de la Vega (IGV). Holds a Master in Business Law by the Pontificia Universidad Católica del Perú (PUCP). Participated in the Plant Variaties course organized by the Korea International Cooperation Agency (KOICA), Gimcheon, Republic of Korea. Also participated in the Patent Cooperation Treaty (PCT) training program organized by the Instituto Nacional de la Propiedad Industrial (INAPI), Santiago de Chile. Has taken courses of Intellectual Property Management, the UPOV System for the Protection of Plan Varieties, as well as Patents organized by the World Intellectual Property Organization (WIPO). Worked at the Special Chamber for Intellectual Property of the Peruvian Institute for the Defense of Competition and the Protection of Intellectual Property (INDECOPI) as well as in the Inventions and New Technologies Office of INDECOPI. She has also worked as part of the Peruvian Magistrates team at the Andean Tribunal of Justice, Quito, Ecuador.
Yhohanna Valladares Rojas
Pharmaceutical Chemist by the Universidad Nacional Mayor de San Marcos (UNMSM). Attending currently the Master in Intellectual Property with mention in Pharmaceutical Law by the Universidad Peruana Cayetano Heredia (UPCH). Obtained the International Certificate for Medicine Evaluation Dossiers by the UNMSM. Worked at the Peruvian pharmaceutical administration, the Dirección General de Medicamentos, Insumos y Drogas (DIGEMID). Has worked at the regulatory area for AC FARMA Laboratories, as well as in companies such as Food Solutions Group and Droguería La Victoria. Her specialization areas are sanitary regulation of pharmaceutical establishments and pharmaceutical products, medical devices, cosmetics, sanitary products, foods and beverages.
Camila Chamorro Poma
Bachelor in Law by the National University of San Marcos (UNMSM). Exchange studies at the Université de Montréal, Canada (Scholar at the Emerging Leaders in the Americas Program). Scholar at the XIV Extension Course for University Students organized by the Supervisory Board for Investment in Public Transport Infrastructure (OSITRAN). Worked at the Technical Secretariat of the Specialized Chamber for the Elimination of Bureaucratic Barriers of INDECOPI and in the Office of Regulatory and Administrative Legal Affairs of OSITRAN. Has been teaching assistant of Civil Law I in the UNMSM. Member of the winning team of the Antitrust Moot Court Competition 2018.
Ricardo Rizo Patron Olaechea
Lawyer degree by the Pontificia Universidad Católica del Perú (PUCP). Specialization studies in Intellectual Property Law at the Universidad del Pacifico (UP) as well as Commercial and Corporate Law at the London School of Economics and Political Science. Has been an associate in the corporate law area of Estudio Olaechea. Teaching assistant in Administrative Law and Competition Law at the Faculty of Law of PUCP as well as in the Unfair Competition and Advertising Law course of the Masters Program in Intellectual Property the Competition of PUCP. He has been a member of the Themis Civil Association (Magazine of Law of the Pontificia Universidad Católica del Peru).
Axel Ruiz Mancesidor
Bachelor in Law at the National University of San Marcos (UNMSM). Worked at the Technical Secretariat of the Specialized Chamber for the Elimination of Bureaucratic Barriers of INDECOPI and has been an intern in the Magistracy of the Republic of Peru in the Court of Justice of the Andean Community. Has been teaching assistant in the Competition Law course at the UNMSM. Member of the finalist team of the MootComp Antitrust Competition 2020 of COFECE. He has been a member of the Administrative Law Research Workshop - TIDA of the UNMSM
Bachelor in Law at the National University of San Marcos (UNMSM). Has been an Associate in the Natural Resources: Energy law area of Estudio Rubio Leguía Normand. She has been a scholarship holder of the XXV edition of the University Extension Course in Regulation with specialization in telecommunications of the OSIPTEL (Peruvian telecom agency). Also, she has been a member of the Administrative Law Research Workshop - TIDA of the UNMSM.
Alexis Vélez Cortez
Bachelor in Law at the National University of San Marcos (UNMSM). Certified Data Protection Expert by the Institute of Audit & IT-Governance - IAITG (CDPE) and the Pacífico Business School. He has been a scholarship holder of the XXIV edition of the University Extension Course in Regulation with specialization in telecommunications of the OSIPTEL (Peruvian telecom agency), where he occupied the second place in the order of merit of the law specialty. He has worked at the Technical Secretariat of Collegiate Bodies of OSIPTEL. He has been a member of the Administrative Law Research Workshop - TIDA of the UNMSM.
Ignacio Salinas Hernandez de Agüero
Bachelor of Laws from the Pontificia Universidad Católica del Perú (PUCP). He has worked in the International Trade area of Estudio Echecopar (Baker & McKenzie International), and in the Maritime, Aviation and Ports Law area of Estudio Olaechea. He also attended the Seminar on International Trade and Valuation of Goods of the Cámara de Comercio de Lima (CCL) and has experience in regulated markets, public-private concessions, antitrust, unfair competition, data protection, and consumer protection. In addition, he is a teaching assistant in Competition Law at Universidad Nacional Mayor de San Marcos (UNMSM).